CD & Money Marketing – Trigger Campaign

Description

Members who have a significant influx of cash can invest in a short- or long-term CD, but how many of your member actually know about CD’s?

Or perhaps members with cash sitting in lower yielding interest accounts with your credit union. CD’s are not the first thing members think about, and often members are unaware of what a CD is.

This trigger campaign targets members who would benefit from a CD with your credit union, and have the cash for one today. By educating, and creating a path to enrollment, this ongoing campaign will drive member education and awareness. While we can run a one-time campaign, we suggest putting this program on your train schedule, where we would monitor them on a monthly basis.